Short Video offers the best ROI in 2021
2020 overwhelmingly increased the amount of online video people consumed. As a result, consumers will continue to use video as an integral part of their journey with brands moving forward.
Think of an intro video as a snapshot of your company. An intro video is generally a 30 to 60 second long audiovisual that can be found on the home page of your website. This video is one of the first items your customers will see, so you want to make sure that you not only include the most important points about your company, but also engage your audience. You may want to introduce your staff members, display your business location or tell a story on how you started. A great intro video should reflect the company’s personality, inform the audience and leave them more familiar with your business. It is important to get creative because your video will need to capture the audience’s attention within the first five to ten seconds.