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Forbici Salon and Spa case study

Partner with The Fuze Group and ignite your brand.

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Forbici Website

​Project Scope: Web Design, SEO, Analytics, Logo Refresh, Tagline, Branding, Color Palette, Messaging, Custom Branded Multi-Channel Campaigns, 30th Anniversary Branding, Monthly Blog, Social Media, Creative Content, GBP Profile Maintenance.


This Chicago Metro Award Winning Salon and Spa specializes in transforming their customers, one client at a time. Led by a powerhouse and awesome human, their mission is to continually evolve in order to help their guests look and feel the best that they can. 


Fuze partnered with Forbici over decade ago to create an engaging customer brand and online experience that communicated affordable luxury in a professional atmosphere. Watching this brand's success unfold through all the challenges small businesses face (especially Covid) , has been nothing short of incredible. We continue to reinforce the brand in an ever-changing digital landscape.


The Fuze Group designed & branded a mobile optimized website complete with downloadable menus, strategic landing pages, customizable gift certificates, an online job application and a gorgeous Blog. Our Visual Impact Program also Included: brand identity, pro images, creative content, social media videos/graphics, a tagline and messaging that leans into the unique Forbici guest experience. The Forbici "F swash" is now a recognized mark of transformation that leaves their customers looking and feeling fabulous!


"The Fuze group has helped me to develop my digital marketing and social media for my company. Wendy has been instrumental in so many ways. Our first project was a complete website overhaul. She listened to my concerns and had wonderful new ideas to create a site that has been very effective in bringing new clients to my business. She did an amazing job creating the type of site that combined my vision with her strategic marketing skills. I have been working with Fuze for over 10 years and continue to consult with Wendy for all of my digital marketing needs. I've worked with other companies, but I never experienced this type of dedication to customer service and the complete satisfaction of the end result."


Owner, CEO, Forbici Salon and Spa

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T R A N S F O R M   Y O U R S E L F

Forbici 30th Anniversary Branding
Forbici 30th Anniversary Logo

30th Anniversary Event Branding, custom logo animation and watermark.

Campaign Strategy

We created the "Love Your Look" multi-channel campaign targeting age 40+ guests. 

This included a successful lead capture landing page, created Guest/Staff matching system with a custom forms and social media promotions. this page quickly became second most visited page on the website.

Monthly Blog

Fuze branded and designed a monthly Blog focused on providing seasonal, educational tips and trends while generating more website visits with targeted links. 

Custom branded graphics, research and copywriting.

Forbici Campaign

"The Fuze Group took our fragmented brand and tied it all together to create a cohesive presence with messaging that speaks to who we really are as a company. Fuze has grown our social and web reach beyond my expectations! Thank you Wendy for your devotion to helping grow your clients business!"

Owner, CEO, Forbici Salon and Spa

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