Corfu Foods
When a leading Greek food manufacturer came to Fuze, their brand was rooted in quality—but needed a fresh identity that matched their evolving presence in both retail and corporate markets. We infused the brand with a clean, modern update that honored its Mediterranean heritage while elevating its appeal across shelves and sales decks. From redesigned packaging standards to retail labels and polished sell sheets, every element was crafted to create consistency, clarity, and crave-worthy shelf presence. The result? A brand that not only looks as premium as the product tastes—but is now positioned to thrive in a competitive marketplace.
Project Scope: New Brand Identity, Branding, Color Palette and Packaging
During this process, we also developed a range of alternative design directions—each high-quality in execution, but offering different tonal expressions of the brand. While these remained on the cutting room floor, they reflect the strategic exploration that ensured the final identity was both the right fit and the strongest path forward. The result is a timeless, professional identity that feels familiar yet elevated—positioned to lead confidently in a national market while staying grounded in its heritage.
