Gerry's Café
Gerry's mission is to operate a community destination cafe, offering craft food and beverage, prepared and served by employees, twenty-two and older, with intellectual and developmental disabilities.
Fuze partnered with Gerry's Cafe as a passion project as the concept of this community effort resonated strongly based on life long relationships with special needs children that have grown into exceptional adults. Fuze got busy creating an online destination that would be Gerry's first home and a fundraising hub with a mission to make the brick and mortar dream a reality.
The Fuze Group designed and branded a mobile optimized website complete with strategic landing pages, an online store and third party integrations. Our Visual Impact Program also included: creative content, social media videos/graphics and messaging.
The Organization's Founders (who are amazing humans) never stopped believing in the vision that has now opened the doors to a beautiful space that is touching the lives of so many in our community.
Sustainability
The website needed to connect the community with the energy and passion of the project via storytelling, awareness and an engaging online experience that communicated the vision of the Founders. Potential donors soon realized this would be a joyful space where friends and families would "gather and fill their cups again and again." Watching this brand's success unfold through all the challenges nonprofits face (especially Covid), has been nothing short of a gift. Fuze managed the website's ongoing needs which included meeting accessibility guidelines and SEO. We continued to reinforce and support the brand with it's online fundraising efforts for over 5 years.
Project Scope: Web Design, SEO, Analytics, Branding, Color Palette, Messaging, Storytelling, Custom Branded Multi-Channel Campaigns, Social Media, Creative Content, Event and Fundraising Landing Pages. Complete website Redesign once Organization became a brick and mortar Cafe.
A nonprofit’s fundraising event landing page isn’t just a webpage—it’s the engine driving sustainability. Studies show that nonprofits with high-converting landing pages see up to 50% more donations than those relying solely on general donation pages. These pages create urgency, streamline the giving process, and engage supporters with compelling storytelling, clear calls to action, and frictionless donation options. In a digital-first world, a well-optimized landing page isn’t optional—it’s the difference between a thriving mission and missed opportunities.
From the Founders
"Wendy Barrett at The Fuze Group, LLC really helped us out! Wendy created a beautiful and manageable website for our non-profit organization Gerry's Café, Brewing Opportunities - she was quick and efficient, and responded to all of our needs with her talent and professionalism. We HIGHLY recommend the fuze group and Wendy for all your website needs! 5 stars!!
"As a new nonprofit organization, we were looking for a web designer to introduce our mission to new followers. Wendy Barrett of The Fuze Group willingly and eagerly stepped up to create our website. She helped us launch our new nonprofit organization Gerry’s Cafe with a brand new website in December, 2018. Wendy shared her time and talent to support our mission but was so much more than that. She oversaw our website and added new designs. She offered professional suggestions to help us get more exposure and made certain we were ADA compliant. She worked with us side-by-side and created the vision so that we could communicate clearly with our followers. We completely trust Wendy with all of our website designs and are so happy to have worked with her over the years"
Co-Founders and Board Presidents, Natalie Griffin and Amy Philpott, Gerry's Café
Fuze and Gerry's 2.0: Transforming a non-profit fundraising website into a full-fledged brick-and-mortar café site isn’t just a redesign—it’s a reinvention. Our challenge? Shifting from donation-driven storytelling to an experience-driven platform that showcases menus, highlights staff, and attracts local foot traffic—all while preserving the original mission that built its community. It was about blending heart with strategy, ensuring the transition felt seamless for longtime supporters while creating a fresh, engaging space for new customers. From optimizing for local search to crafting a brand voice that resonates both online and in-store, this evolution required more than just a new layout—it demands a digital identity that reflects the café’s next chapter. We were proud to be part of that transformation.