About The Fuze Group
Our Brand Story
With roots in Chicago's creative marketing industry, The Fuze Group began as a boutique digital marketing agency focused on helping small businesses build their brands and boost their online presence. Today, Fuze has expanded beyond flexing our creativity and has become recognized as a partner for brand consulting.
Along with our amazing partners and vendors, we apply our combined experience to help our clients get more engagement, more leads and more revenue utilizing beautiful design and creative strategies. We have a deep understanding of the importance of brand and marketing strategy and have produced engaging Visual Impact Programs, brand identities, websites and digital marketing campaigns consistent with unique existing personalities, image and goals of our clients.
Today, The Fuze Group is an established branding and digital marketing agency. We assist small to mid-size businesses and nonprofits grow brands in their own unique way. By creating multi-channel frameworks, we help build brands that are true to themselves by inspiring them to be creative and persistent with both their visual components and their voice. We are specialized in all aspects of visual design and have adapted our design to a diverse range of industries over the years. We truly enjoy creative and strategic collaboration with our clients. Furthermore, as a design contributor for AMA Chicago, we continue to be connected with the city's best marketing talent. We are are always learning and sharing the latest trends with our clientele.
Our Mission
To embrace creative and strategic collaboration with our clients to grow brands in their own unique way.
Our Vision
To provide an authentic synthesis of identity and engagement that empowers brand impact and business growth.
The Fuze Group name was born from a confluence of creative professionals focused on the very real need for small business branding and digital marketing support. As our services have evolved to meet the changing needs of our customers, our brand has also evolved. The Fuze Group has a new brand identity and design system.
™
ignite your brand
Every company needs a consistent brand. Branding defines what your organization is and what it does and presenting your brand in a cohesive way on all channels is critical because it allows customers and prospects to recognize it without interpretations. All these interactions build trust and will ultimately determine whether someone will choose to become a customer.
ignite your brand
There are many reasons why companies should consider rebranding. Business mergers, new ownership, company growth, positioning, modernization and name changes are just a few important impetuses for reflecting new company values or a new company vision. Redefining your brand's mission, core values and guidelines allows for an understanding of your business inside and outside, reinforcing your unique position in the marketplace.
*Navigate to our Brand Strategy Page
Brand Guidelines
Brand guidelines include your logo, color palette, typography, photography and voice. Guidelines keep your brand grounded and consistent. These core components work together to ensure your brand is recognizable wherever it appears. All businesses should establish a clear brand style guide that not only explains how your brand should be presented in across all channels, but how it should not appear.
Our Fuze brand color palette has expanded beyond the carefree confidence of our citrus colors to include the dynamic presence of the trusted blue color family. We believe our palette aligns with this time of transformation. We look forward to exploring and creating new design and brand possibilities!
Hex Chrome #fdcf21
CMYK 0%, 18%, 87%, 1%
PMS 123 C
Lemon Punch
Hex Chrome #ff5757
CMYK C 0% M 66% Y 66% K 0%
PMS 178 C
Coral red
Hex Chrome #5c1bb6
CMYK 49%, 85%, 0%, 29%
PMS 266
Purple
Hex Chrome #b33b9b
CMYK 0%, 67%, 13%, 30%
PMS 254
Byzantine
Hex Chrome #8c93de
CMYK C 0% M 66% Y 66% K 0%
PMS 2716
Bluebell
Brand Personality
Your brand should reflect what you do, why you do it, and why people should care. The Fuze brand persona has always been vibrant, honest and inquisitive . We think our brand refresh with it's fluid typography and color clarifies our personality with added confidence. We believe it reflects our connectedness, our partnerships and the confluence of ideas and goals. The test of time has proven us to be approachable, creative, knowledgable and true to ourselves and our valued clients.