Infographics: Our Brains Crave This Content!
Simply put, infographics lead us quickly through more complex processes. By reducing larger concepts into simple graphics, you can get your target audience to understand the basics of what you need them to know. Once they have a sense of the big picture and overall idea, they can learn more details on a video, manual, or live presentation.
So what is it about infographics that makes them work so well? Day to day, we all encounter information overload. Infographics are small, digestible bites of information that are over 3 times more likely to be recalled. People are engaged and persuaded by text and illustrations together. Need an infographic for you business? Give us a call.