Central Rug and Floors case study

​Project Scope: Web Design, SEO, Analytics, Logo Refresh, Tagline, Brand Identity, Color Palette, Messaging, Custom Branded Multi-Channel Campaigns, Digital Ads, Email Marketing, Sales Kits, Social Media, Creative Content, Environmental Graphics and GBP Profile Maintenance.

 

This Chicago metro area family owned flooring business specializes in transforming spaces, one customer at a time. Led by 3 generations of awesome humans, their mission is to continually succeed through by offering not only high-quality products,

but also delivering on customer satisfaction. The company's business remains strong by offering a variety of products and services; commercial and residential installation, refinishing, carpet cleaning, repairs, kitchen countertops and complete bathroom remodels.

 

Fuze partnered with Central over decade ago to create an engaging customer brand and online experience that communicated the benefits of the family owned business vs big box stores. Since the business was located on Central Street, we created a design mark that not only looked like an area rug but also conveyed that their extended family of customers are at the center of their values.

 

Watching this brand's success in the communities they serve as they scale their offerings and grow their online reputation, has been nothing short of amazing. We continue to reinforce the brand in an ever-changing digital landscape.

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